Who Owns Celsius? Ownership, Leadership, and What's Confirmed

Who owns Celsius? Celsius Holdings, Inc. is a public company, not a private business with one owner. Shares trade on NASDAQ under CELH, spread across shareholders rather than a single founder or parent brand.

Who Owns Celsius? The Quick Answer

Celsius Holdings is publicly owned, meaning ownership sits with whoever holds CELH stock: institutional funds, individual investors, and company insiders. No single person or rival drink company controls it outright, though some hold meaningful minority stakes, more on that below.

In practice, that's a different picture than people expect when they hear the word owns, since public ownership shifts with every reporting period rather than staying fixed to one name.

Company Snapshot

Celsius Holdings was founded in 2004 and listed on NASDAQ in 2017, according to Wikipedia. Teams that track public company profiles generally treat headcount and industry classification as background context. Useful for scale. Not the actual answer to an ownership question.

What Brands Does Celsius Own?

The portfolio includes CELSIUS, Alani Nu, and Rockstar Energy, the last acquired from PepsiCo in September 2025. PepsiCo also distributes Celsius products at retail, which is where a lot of confusion starts.

A distribution deal moves product. It doesn't automatically mean an ownership stake, though in this case PepsiCo happens to hold one too, covered in the next section. In practice, most beverage partnerships work this way: one company handles logistics and shelf space while the ownership question stays separate and has to be checked on its own terms.

Is Celsius Affiliated With PepsiCo?

Partly, yes, though not in the way most people assume. PepsiCo is Celsius's primary U.S. distributor, but it also holds a real equity stake, built up through two separate investments rather than the distribution deal itself.

PepsiCo currently controls roughly an 11% stake in Celsius Holdings on an as-converted basis, as reported by CNBC, following a $585 million investment in convertible preferred stock.

That's a meaningful position, but it's still a minority one. PepsiCo doesn't control the company outright, and it hasn't taken a board majority. Worth noting too: Rockstar Energy's founder has separately built his own minority stake in Celsius, which is a reminder that public company ownership is rarely just one story.

Leadership vs Ownership

Who Owns Celsius Holdings' Shares? Leadership Isn't Ownership

Running the company and owning it aren't the same thing. Fieldly leads Celsius as CEO and Chairman, but that title alone doesn't confirm his personal share count.

Executives at public companies often hold stock, sometimes a meaningful amount, but the exact percentage usually sits inside SEC filings rather than a leadership bio. That detail isn't broken out in the public company profile used for this article, so it's stated plainly here instead of guessed at.

Conclusion

Celsius Holdings is a public company, owned by shareholders rather than one person or a competitor. Leadership, brand ownership, and PepsiCo's minority stake are confirmed and dated. Full shareholder-by-shareholder percentages aren't part of the public profile data available here.

Frequently Asked Questions

Is Celsius owned by PepsiCo?

No, not fully. PepsiCo distributes Celsius products and holds a minority equity stake of roughly 11%, but Celsius Holdings, Inc. remains an independent public company on NASDAQ under CELH.

Who is the CEO of Celsius Holdings?

John Fieldly has served as CEO and Chairman since 2021. His title reflects leadership, not a disclosed ownership percentage.

What brands does Celsius own?

Celsius Holdings owns CELSIUS, Alani Nu, and Rockstar Energy. Rockstar was acquired from PepsiCo in September 2025.

Is Celsius a public or private company?

Public. It trades on NASDAQ under CELH, so ownership is spread across shareholders rather than held privately by one owner.

Does anyone hold a majority stake in Celsius?

No confirmed majority holder exists. PepsiCo holds roughly 11%, the largest disclosed minority stake, with the rest spread across institutional and individual shareholders.